Watches and Wonders Geneva 2025: Everything You Need to Know About the Watch Event of the Year

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Every year, time stands still in Geneva. In the world capital of watchmaking, a fascinating ballet begins, drawing collectors, connoisseurs, and the most prestigious Maisons. Watches and Wonders Geneva is not just a trade show; it is a celebration of time, craftsmanship, and innovation. In 2025, from April 1 to 7, the event will take on a new dimension with 60 exhibiting brands, a historic record that testifies to its growing influence.

What was once a closed circle reserved for a select few Maisons has established itself as the major event in global watchmaking. Created in 1991 under the name Salon International de la Haute Horlogerie (SIHH), this gathering exclusively brought together Richemont Group brands and a few handpicked independents. Market evolution and the need for a more open stage led to its transformation into Watches and Wonders Geneva in 2020. Today, under the aegis of the Watches and Wonders Geneva Foundation (WWGF), the event continues to reinvent itself.

The numbers speak for themselves: a record 60 brands, including the biggest names in watchmaking. Rolex, Patek Philippe, Cartier, Jaeger-LeCoultre, IWC, Vacheron Constantin, and Audemars Piguet will once again be among the show's headliners. But 2025 also marks the arrival of BVLGARI, joining the prestigious list of exhibitors for the first time. Alongside the giants, six new independent brands are joining the event, including Christiaan van der Klaauw, Kross Studio, and MeisterSinger.

This expanding circle testifies to the vitality of the sector and the central place that Watches and Wonders occupies in the watchmaking landscape. More than just a commercial event, the show is a trend barometer and a laboratory for innovation, where the future of luxury watchmaking is shaped.

The numbers speak for themselves: a record 60 brands, including the biggest names in watchmaking. Rolex, Patek Philippe, Cartier, Jaeger-LeCoultre, IWC, Vacheron Constantin, and Audemars Piguet will once again be among the show's headliners. But 2025 also marks the arrival of BVLGARI, joining the prestigious list of exhibitors for the first time. Alongside the giants, six new independent brands are joining the event, including Christiaan van der Klaauw, Kross Studio, and MeisterSinger.

This expanding circle testifies to the vitality of the sector and the central place that Watches and Wonders occupies in the watchmaking landscape. More than just a commercial event, the show is a trend barometer and a laboratory for innovation, where the future of luxury watchmaking is shaped.

But Watches and Wonders is more than just a succession of dazzling showcases. The 2025 edition will offer a total immersion into the watchmaking world, with events designed to captivate both connoisseurs and newcomers alike.

Watchmaking workshops will offer a close-up look at the meticulous work of master artisans, revealing the centuries-old expertise behind each timepiece. SwissSkills 2025, meanwhile,

will highlight the training and professions shaping the future of Swiss watchmaking, through demonstrations and meetings with young talents.

But this year, the event goes beyond the walls of Palexpo to take over the heart of Geneva. The "In the City" program will offer a series of free exhibitions, lectures, and activities, giving everyone, from experts to the simply curious, the opportunity to dive into the world of time. A true invitation to discovery, where the streets of Geneva will become an extension of the show, blending art, culture, and craftsmanship.

As always, the event will be held at Geneva's Palexpo. From April 1 to 4, access will be reserved for professionals, retailers, and journalists. But starting April 5, the general public will also be able to step inside this watchmaking temple.

Ticket sales will open on March 4, 2025, and as with every year, high attendance is expected. Watches and Wonders Geneva 2025 is already shaping up to be an exceptional vintage, a unique moment to shape the watchmaking of tomorrow.

Do you love watchmaking and events organized by passionate enthusiasts? We invite you to discover “Windup Watch Fair: The Must-Attend Watch Event in the United States”

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