Win the New M.A.D.1S: The MB&F Raffle

M.A.D.Editions, the sister brand of MB&F, is distributing its new M.A.D.1S via a lottery. This unique watch raffle offers everyone a fair chance to acquire this rare timepiece at retail price.

The world of independent watchmaking never ceases to surprise, and M.A.D.Editions, the sister brand of MB&F, is brilliant proof of this. Rather than distributing its rare watches through traditional channels or confidential allocations, the brand has chosen an unexpected method: online raffles. This deliberate, official approach is designed to give everyone an equal chance of acquiring a highly coveted timepiece.

Access to M.A.D.1 watches does not require an endless waiting list or a closed network of retailers. The rule is simple: with each launch, a limited registration period opens on the official website. Any enthusiast can sign up for free. Once the window closes, a random draw is held. Winners then receive a “purchase right”, meaning the opportunity to buy the watch directly from M.A.D.Editions at retail price (around CHF 3,500 for the M.A.D.1S).

With this system, M.A.D.Editions directly addresses one of the plagues of the current market: speculation. No favoritism, no inflated prices, no organized grey markets. The watches are allocated at random with total transparency. Those who win the draw get a watch at a fair price, and the brand retains control over its distribution.

M.A.D.Editions raffles generate spectacular excitement. With each release, thousands of enthusiasts from all over the world sign up, creating a highly anticipated digital event. This approach transforms buying a watch into a collective experience, where hope, anticipation, and suspense contribute as much to the magic as the final object itself.

By establishing this mechanism, M.A.D.Editions breaks with traditional elitism. Access to an independent piece, crafted with MB&F expertise, is no longer reserved for an insider clientele. Every enthusiast, whether an experienced collector or a casual fan, has an equal chance. This is a powerful statement in a market where exclusivity is often synonymous with frustration.

With its raffle system, M.A.D.Editions does not just sell watches: it offers a unique experience, blending playfulness and passion, where luxury now embraces chance. This official watch lottery, designed to curb speculation and broaden access, redefines the rules of an often locked market. It is a bold move that makes M.A.D.Editions a unique player, capable of reinventing rarity while democratizing the dream.